Amara Chukwu LXD
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Amara Chukwu LXD
  • Home
  • About
  • Portfolio
  • Design Process
  • Resume
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  • Contact

Design process

From business challenge to measurable improvement

 I use a flexible, evidence-informed process that blends performance improvement, Action Mapping, Human-Centered Design, ADDIE, SAM, and backward design. 


New insights can reshape earlier decisions, helping me create stronger, more effective solutions. 

Discover the Need

Design the Experience

Define Performance

 I begin by identifying the business problem behind the request. This involves reviewing performance information, gathering input from stakeholders, and taking time to understand the learners and the environment they work in. 

Define Performance

Design the Experience

Define Performance

 Next, I clarify the desired result and identify the critical behaviors needed to achieve it. I define what measurable success looks like, and determine whether training is actually the right solution — or if something else is needed. 

Design the Experience

Design the Experience

Design the Experience

With a clear performance goal in place, I write performance-based objectives and apply the right design approach —whether that's ADDIE, SAM, or backward design. I plan authentic practice using scenarios, simulations, or real job tasks, and build in useful feedback  with consequences, coaching, and retry opportunities. . 

Develop and Test

Implement and Support

Design the Experience

 This is where the learning or performance solution comes to life. I apply Mayer's Multimedia Principles, review the design for accessibility, and conduct technical and user testing — revising based on the feedback I receive. 

Implement and Support

Implement and Support

Implement and Support

Before launch, I prepare learners and stakeholders for the rollout, ensuring access and supporting resources are in place. I address any technical or communication needs and focus on supporting the transfer of skills back to the workplace.

Evaluate and Improve

Implement and Support

Implement and Support

Finally, I measure learner response and knowledge gains, and review job behavior and performance data over time. I gather stakeholder feedback and use it to identify ongoing improvements and recommend next steps.

WHY IT MATTERS

The process protects the outcome

Defining perfromance before design keeps project from producing  polished training that leaves the business problem untouched.

See the process in the case studies
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